Which keywords should be selected from Google Keyword Planner?
When conducting keyword research with Google Keyword Planner, you'll want to select keywords that are relevant to your business, products, or content. The goal is to identify keywords that your target audience is likely to use when searching for information related to your offerings. Here are some steps and considerations:
1. Relevance:
Choose keywords that are directly related to your business, products, or content. They should accurately represent what you offer.
2. Search Volume:
Look for keywords with a decent search volume. Higher search volume indicates that more people are searching for those terms, which can potentially bring more traffic to your site.
3. Competition:
Consider the competition for each keyword. Highly competitive keywords may be harder to rank for, especially if you're just starting. It's often beneficial to target a mix of high and low-competition keywords.
4. Long-tail Keywords:
Long-tail keywords are more specific and typically have lower competition. They may have lower search volume individually, but they can be valuable in attracting a more targeted audience.
5. Location Targeting:
If your business is location-specific, consider using location-based keywords. This is especially important for local businesses trying to attract customers in a specific geographic area.
6. Negative Keywords:
Identify and include negative keywords to filter out irrelevant traffic. For example, if you're selling high-end products, you might want to exclude terms related to "cheap" or "affordable."
7. Seasonality:
Consider the seasonality of your products or services. Some keywords may have higher search volume during specific times of the year.
8. Intent:
Understand the search intent behind keywords. Are users looking for information, making a purchase, or seeking reviews? Align your keywords with the intent of your content or landing pages.
9. Use Keyword Groups:
Organize your keywords into groups based on themes or topics. This helps in creating targeted content and ad campaigns.
10. Review and Update:
Regularly review and update your keyword strategy. Consumer behavior and search trends can change over time.
Remember that keyword research is an ongoing process, and you may need to adjust your strategy based on performance and changes in your industry or target audience. Additionally, consider using other tools and sources to complement your keyword research efforts.
